We live in a world dominated by subliminal messages which culture our thoughts, influence our emotions and determine our actions. This vast influx of information is delivered mostly through print and electronic media, and in more recent times, through the internet. However, while the massive inflow and unprecedented accessibility of information is welcomed by all and sundry, it is our view, that this trend should be viewed in more cautionary terms. Tangibly speaking, given its immense potential and utility as propaganda tool, the media today as emerged as one of the essential bulwarks that sustain, legitimize and indeed perpetuate the existing oppressive and suffocative status quo. Aside from turning a blind eye to state and imperialist oppression, the corporate media today has successfully managed to instill capitalist and consumerist values within the wider society. Given its immense power to shape a widening range of public space and discourse, it is imperative to critically analyze the role of the corporate or mainstream media. This analysis is all the more crucial in order to reclaim the inalienable right of mankind to free and unadulterated knowledge. Indeed, it is only through such a critique that the dissemination and production of information can be democratized and controlled by the true stakeholders, who, in other words, are the overwhelming majority that are excluded from the contemporary informational paradigm. It is our hope, that in the articles that follow, our readers our introduced to the discourse of critique and more importantly possibility, in order to reclaim what is rightfully theirs.